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Fleur Charmante
Blue Ridge Spirits & Wine Marketing came to CF Napa to develop the custom bottle and packaging design for a new high-end French liqueur brand.
Client
Blue Ridge Spirits & Wine Marketing
Country
United States
Project Scope
Logo
Packaging
Custom Bottles
Print
Awards
2021 Global Spirit Masters - The Design & Packaging Masters - Gold
2021 Graphis Blog
2021 Packaging of the World
2021 PR%F Awards Unmasked
2021 San Francisco World Spirits Competition - Silver
2021 World Brand Design Society
2021 The Pentawards - Shortlist
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Inspired by the name of the brand, CF Napa designed an elegant bottle with petaled facets reminiscent of a flower bud. The thick base and slim profile give the bottle a sturdy structure while allowing it to fit easily in the hands of a bartender. The curves in the glass give the packaging a feminine flair that is echoed in the label – a shape inspired by vintage French boutique placards. The gold details in the label and closure hint to the quality of the premium spirit.
This sophisticated liqueur created with berries and flowers was named Fleur Charmante, French for “charming flower.” The packaging needed to capture the special qualities of the drink and look beautiful on a back bar without sacrificing the ease of use by a mixologist.
