Zíami Rum Packaging Design & Logo
Florida Rum Company came to CF Napa to develop their new rum brand, Zíami, to captivate mixologists, be fresh, true to its Florida roots and feel at home in Miami Beach’s hottest nightclubs.


Florida Rum Company


United States

Project Scope



2018 GDUSA American Graphic Design Award

2018 Creative Quarterly 54 - Runner Up

2019 A' Design Award & Competition - Bronze

2019 HOW International Design Awards

2019 The World Drinks Awards - World Rum Awards - Silver, Best Label Design (Ruby Rush)

2019 The World Drinks Awards - World Rum Awards - Bronze, Best Label Design (Platinum)

2019 The World Drinks Awards - World Rum Awards - Silver, Best Brand Design (Ruby Rush)

2019 UNI Brilliant Brand Awards - Shortlisted

2020 Graphis Design Annual - Gold

2020 Packaging of the World

2020 World Brand Design Society

2022 Graphis Packaging 10 - Gold
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Zíami Rum Packaging Design & Logo
Zíami Platinum Rum Label Design Detail
The first two rums crafted were a Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit.
Zíami Platinum Rum Packaging Close Up
Zíami Barrel Proof Rum Packaging Design & Logo
The bottles were screenprinted in vibrant teal and pink hues inspired by the neon signs found throughout Miami Beach. The packaging allows the rum to shine through the bottle. A pebble textured silver paper was utilized for the labels to provide a jewelry box-like feel to the branding and just enough glitz to be a Miami Beach resident. For the brand’s extension into barrel-aged rum, the Art-Deco inspired colors of the original two offerings were gilded in golden hues to reflect the subtle caramel tones in the new rum.
Zíami Neck Label Design Detail
Zíami Ruby Rush Rum Packaging Design Close Up
Zíami Logo Design
Brand Strategy
Story Development