The design includes a new custom glass bottle with messaging that says “Home Grown – Texas Proud” and a new branding system that leverages a consistent screen-printed logo lock-up inspired by Western nostalgic typography.
The various SKUs of whiskey are differentiated by color-coded paper labels that have an area where the batch number and bottle number are hand-written onto each bottle. The final touch was coordinating top strips that differentiate between their various offerings.