The Hess Collection asked CF Napa to redesign the packaging for their Mount Veeder and Napa Valley tiers of wines.
The Hess Collection
The goal of the project was to carry forward many of the brand’s equities while restaging the brand to be more premium. We started by reimagining their core icon of the heraldic lion so that it was far more easily identifiable as a lion.
The tiers of wines were designed to be more easily discerned from one another by using the lion icon in a coin seal on the Napa Valley wines and a large deboss of the lion on the label on the Mount Veeder wines.