Shafer Wine Gift Box

Shafer One Point Five Wine Box Design
Shafer Vineyards is one of the most renowned wineries in Napa Valley, internationally revered for their exceptional Cabernet Sauvignons and proprietary red blend.

Client

Shafer Vineyards

Country

United States

Project Scope

Marketing

Shafer One Point Five Wine Box Design
 
Shafer desired to create a gift box for their One Point Five Cabernet Sauvignon that could be used in both their foreign markets as well as in their tasting room. The design needed to reflect the premium quality of the wine while being economical to ship overseas and easy to store at the winery.

We created a luxurious black box with a simple elegant design in lustrous gold foil. The Shafer logo was placed vertically to provide a more contemporary feel to the box. The gift box ships flat and can be assembled at the point of retail, allowing for a cost-effective and space-saving design while elevating the consumer experience.
 
Shafer One Point Five Wine Box Design
Shafer One Point Five Napa Valley Wine Box Design Back Label detail
 
Brand Strategy
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Story Development
Naming
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