Shafer desired to create a gift box for their One Point Five Cabernet Sauvignon that could be used in both their foreign markets as well as in their tasting room. The design needed to reflect the premium quality of the wine while being economical to ship overseas and easy to store at the winery.
We created a luxurious black box with a simple elegant design in lustrous gold foil. The Shafer logo was placed vertically to provide a more contemporary feel to the box. The gift box ships flat and can be assembled at the point of retail, allowing for a cost-effective and space-saving design while elevating the consumer experience.