Search
Scarlett
McGah Family Cellars approached CF Napa to do a label redesign project for Scarlett, a brand named affectionately after proprietor Sherratt Reicher’s daughter.
Client
McGah Family Cellars
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Awards
2010 GDUSA - American Package Design Awards
2013 GDUSA - American Package Design Awards
2014 Packaging of the World
2015 Lurzer's International Archive
They wanted a label design that expressed the premium quality of the small-lot production Cabernet Sauvignon with an elegant, modern, and artistic look and feel. Furthermore, maintaining the family history behind the name and the brand was paramount in the strategy of the new design. The challenge was to develop a package design grounded in the family’s history yet edgy enough to make a statement on the shelf.
We took our inspiration from the warm, distinctive style Czech painter Alphonse Mucha (1860-1939), an art nouveau pioneer whose mural art and advertising posters often featured lovely women with expressively flowing hair. In the modern-day work of a European illustrator, we found exactly the style illustration we wanted, a young woman of classic beauty. We reworked that image into a brilliant scarlet red, and then wove gold foil grape leaves into her flowing hair evoking the image of the “Goddess of the Vineyard”. The final design is both arresting and exotic, but most importantly, true to the Scarlett brand.
