Ram’s Gate

Ram’s Gate Core Tier Wine Packaging Design & Logo
Ram’s Gate engaged CF Napa to refresh their wine packaging to reflect a more youthful, modern and feminine sensibility without alienating their loyal customer base.

Client

Ram’s Gate

Country

United States

Project Scope

Logo
Packaging

Awards

2021 Packaging of the World

2021 World Brand Design

Ram’s Gate Core Tier Wine Packaging Design & Logo
 
Ram’s Gate Cellar Note Wine Tier Packaging Design & Logo
The Cellar Note Tier was designed for the wine enthusiast, providing transparency by showcasing the wines’ technical aspects on the front label.
Additionally, they needed to create greater differentiation between their tiers while maintaining a cohesive family look. The base tier utilized a silver foil and a left-aligned type stack to evoke the casual, easy-drinking nature of the wines.
Ram’s Gate Cellar Note Tier Wine Label Design Detail
 
Ram’s Gate Single Vineyard Tier Wine Packaging Design & Logo
Ram’s Gate Estate Tier Sparkling Wine Packaging Design & Logo
 
Ram’s Gate Estate Tier Pinot Noir Wine Packaging Design & Logo
As the wines laddered up, the label hierarchy followed a more traditional structure with increasingly minimal text, finally culminating with the Estate Tier’s elegant black color scheme and gilded ram's head.
Ram’s Gate Estate Pinot Noir Wine Label Design Detail
 
Ram’s Gate Wine Logo
 
CF Napa re-illustrated the winery’s iconic ram’s head logo utilizing a minimalistic silhouette – giving it a more organic, handcrafted feel. This new logo became the common thread that connected the wines, and its placement on the label and foil treatment color transformed across tiers, further aiding in differentiation.
 
Ram’s Gate Entry Level Wine Packaging Before Redesign on Left & After on Right
 
Ram’s Gate Cellar Note Tier Wine Packaging Before Redesign on Left & After on Right
 
Ram’s Gate Single Vineyard Tier Wine Packaging Before Redesign on Left & After on Right
 
Ram’s Gate Estate Tier Wine Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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