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Q & A
The brand was created as a fun way to educate wine consumers and is marketed as an entry-level wine geared toward Millennials.
Client
Ron Rubin Winery
Country
United States
Project Scope
Logo
Packaging
Awards
2016 San Francisco International Wine Competition - Double Gold
2016 Wines & Vines Packaging Design Awards - Most Innovative Package
2017 Creative Quarterly 47
2017 Creative Quarterly 100 Best 2017 Book
2017 Lurzer's International Archive
Designed to feel like the ‘Trivial Pursuit’ of wine, the packaging is fun and interactive, showcasing 60 questions and answers about wine from around the world. Every bottle in a case of wine has its own unique set of questions and answers that were developed in unison with the faculty of Sonoma State University’s Wine Business Institute.
