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Open Road Distilling Co.
Metropolitan Hospitality Group came to CF Napa to design their spirits brand – Open Road Distilling Co.
Client
Open Road Distilling Co.
Country
United States
Project Scope
Logo
Packaging
The products would be featured in their restaurants’ back bar and craft cocktails but also needed to have the power to stand alone as a timeless spirits brand.
Inspired by the brand’s Washington, D.C. locale and badass ethos, CF Napa created a package and logo design for Open Road Distilling Co. with an Americana sensibility. CF Napa drew an eagle mid-flight, clutching a stalk of grain for the logo and main graphic element.
Inspired by the brand’s Washington, D.C. locale and badass ethos, CF Napa created a package and logo design for Open Road Distilling Co. with an Americana sensibility. CF Napa drew an eagle mid-flight, clutching a stalk of grain for the logo and main graphic element.
The SKU-specific information was arranged on a separate label, allowing for the efficiency of using 1 screenprinted bottle for all spirits. The labels displayed the specialty name for each spirit as well as their own unique colors to assist with differentiation. Copper foil provided a final luxurious touch and was a subtle homage to the copper stills used to craft these premium spirits.
