TK Mulligan

TK Mulligan Canned Spirits Design
TK Mulligan came to CF Napa to create the packaging for a new line of ready-to-drink cocktails.

Client

TK Mulligan

Country

United States

Project Scope

Logo
Packaging
Print

TK Mulligan Canned Spirits Design
 
The lifestyle brand celebrates the light and breezy attitude of the golf enthusiast and those who are bold enough to take a second chance. The design needed to capture the easygoing nature of a round of golf, the legend of the brand’s spokesperson, TK Mulligan, “The Father of Second Chances”, and highlight some of the nation’s most famous golf cocktails. CF Napa developed a wordmark incorporating a golf pin into the “I” of Mulligan.
The cocktail names were written in a script type reminiscent of those utilized by iconic golf brands. Vibrant colors helped differentiate between flavors and popped against the turf green background color of the can. The bursts of color highlighted the brand’s tagline created by CF Napa encouraging imbibers to, “Take That Corrective Shot.”
 
Brand Strategy
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Story Development
Naming
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