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Old Ghost
Old Ghost needed to embrace the rich history of its ancient Zinfandel vines.
Client
Klinker Brick Winery
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Marketing
Awards
2005 The Great Design Show - 1st Place
2006 GDUSA - American Graphic Design Award
2006 PRINT Regional Design Annual
2010 Napa Valley Museum "Art & Wine: The Expression of an Industry"
Sourced from stock over 100 years old, the package celebrates its heritage with a “ghost-like” image of a head-pruned vine as its central focus. The mysterious gnarled vine’s details are fine and strengthened with embossing that enhances its twists and turns. An airy white space blankets the background, allowing the image and typography to breathe in an elegant, understated solution.
