Old Ghost

Old Ghost Wine Packaging Design & Logo
Old Ghost needed to embrace the rich history of its ancient Zinfandel vines.


Klinker Brick Winery


United States

Project Scope

In-House Illustration


2005 The Great Design Show - 1st Place

2006 GDUSA - American Graphic Design Award

2006 PRINT Regional Design Annual

2010 Napa Valley Museum "Art & Wine: The Expression of an Industry"

Old Ghost Wine Packaging Design & Logo
Sourced from stock over 100 years old, the package celebrates its heritage with a “ghost-like” image of a head-pruned vine as its central focus. The mysterious gnarled vine’s details are fine and strengthened with embossing that enhances its twists and turns. An airy white space blankets the background, allowing the image and typography to breathe in an elegant, understated solution.
Old Ghost Wine Label Design Detail
Brand Strategy
Story Development