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Montoya
ASV Wines came to CF Napa to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a Millennial audience and to refocus its offering as wines exclusive to Monterey.
Client
ASV Wines
Country
United States
Project Scope
Brand Strategy
Story Development
Logo
Packaging
In-House Illustration
Print
Awards
2019 San Francisco International Wine Competition - Individual, Silver (Chardonnay)
2019 San Francisco International Wine Competition - Series, Bronze (Chardonnay, Cabernet Sauvignon, Pinot Noir)
2020 CQ62 - Runner-Up
2020 Packaging of the World
2020 World Brand Design Society
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CF Napa developed a new story and brand positioning that centered on Monterey, California. CF Napa’s solution was to create fun, non-traditional packaging inspired by the native flora of the Monterey region.
The labels utilize a minimal amount of text and bloom with hand-drawn illustrations created by CF Napa. Each varietal label is unique, creating a visually dynamic bouquet across the portfolio.
