Mira Winery - Website

Mira Website Design Home
Longtime client Mira Winery came to CF Napa to bring their history and brand essence to their digital presence.

Client

Mira Winery

Country

United States

Project Scope

Logo
Packaging
Print
Digital

Awards

2023 GDUSA News

Visit

miranapa.com

Mira Website Design Home
 
A majority of the website’s traffic originated from mobile devices, but users found the site difficult to navigate on phones and tablets. The key objectives for the redesign were to develop a more mobile-friendly site, to make a more direct path to purchase, and to create a design that showcased Mira’s more modern aesthetic.
 
CF Napa created a video and image-driven website focused on telling the Mira Winery story visually. The site makes a stunning first impression by utilizing a video of the winery’s Tonnellerie Taransaud wooden egg-shaped barrel as the primary graphic on the home page. As the only winery in the Western Hemisphere to have one of these rare barrels, the video is a statement to the exceptional quality one can expect from Mira.
 
Mira Website Design Winegrowing
Mira Website Design Story
 
Mira Winery Website Design Shop
Mira Website Design Society 610
 
A simplified menu created a more streamlined shopping experience on both mobile and desktop. The Shop and Membership pages were listed first in the menu, making them more easily accessible. Throughout the site, browsers will discover references to the golden ratio – an integral influence in nature, art, and every bottle of Mira wine.
 
Mira Website Design news and Shop
 
Brand Strategy
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Story Development
Naming
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