As a well-known, historical winery, it was crucial that the new design was respectful to the brand’s equity elements, history and legacy, yet capture a more contemporary sensibility.
The Martin Ray script was redrawn as a custom wordmark to both modernize and improve readability yet retain the elegance of the original script. Nomenclature was added to the label to communicate the brand’s story and family-owned roots.
Finally, the brand’s monogram was redrawn to work as a beautiful sculptured emboss seal as the final touch, elevating the brand to the status it deserves.
CF Napa created an editorial-style landing page that included imagery for Martin Ray, Synthesis, and Angeline with links to each of the brand’s respective subpages. Each section leveraged the look and feel of the new brand packaging.
The new store section allowed consumers to purchase all wines and mix and match brands. High-quality photography and a mobile-first approach to the site resulted in a fresh new look and feel and an immersive consumer experience.