Search
Lail Vineyards - Welly
Lail Vineyards came to CF Napa to design the packaging for their new Welly brand - named after the youngest child in the family and the last of the 6th generation.
Client
Lail Vineyards
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Marketing
Digital
Awards
2020 Communication Arts Design
2020 GDUSA - American Package Design Awards
2020 Packaging of the World
2020 World Brand Design Society
2022 Beverage Testing Institute Packaging Compendium - Silver
2022 Graphis Design Annual - Gold
Welly’s name was derived from the Wellington boot – a nod to the Lail’s farming heritage and a symbol of country life. For this exceptional wine, CF Napa created a watercolor illustration to bring the playful feeling of Welly on a rainy day to life. The illustration was the focal point of the label, giving a modern look to the wine and reflecting Welly’s commanding personality. A handwritten wordmark gave a personalized touch to this exclusive, limited-production wine.
