Kamikaze RTD

Founded in 1933, Baltimore’s Montebello Brands focuses on spirits and pre-mixed cocktails at an accessible price point.

Client

Montebello Brands

Country

United States

Project Scope

Packaging

For their RTD Kamikaze shot, Montebello sought to create a more premium expression of the packaging that emphasized the proof.

Montebello Kamikaze RTD Spirits Label Design Detail

We developed a design inspired by Japanese block art. The artwork has imperfect lines to mimic the variations in block art and a vibrant red call out for the proof. Gold foil details for the Montebello logo and select sun rays add a premium touch. A neck label with the Montebello icon provides a throughline to all the other products in the Montebello portfolio.

Montebello Kamikaze Neck Label Design Detail