CF Napa created a packaging system of bold, saturated colors customized to each wine. An illustration was drawn by CF Napa to represent each wine’s unique fruit flavors and provide greater SKU differentiation. The new Jersey wordmark was printed in a clean white to contrast the vibrant labels and make the brand name pop. A seal was developed to unify the wines within the family while being flexible enough to denote the special seasonality of limited-release wines.
The packaging needed to look more premium – without displacing the top tier Jersey Cab and Rosé – and maintain the brand’s signature brazenness.