Jersey Wine Collection

Jersey Wine Collection Wine Packaging Design & Logo
William Heritage Winery engaged CF Napa to redesign their Jersey Wine Collection’s core sweet and fruit wines.


William Heritage Winery


United States

Project Scope

In-House Illustration


2022 Packaging of the World

2022 World Brand Design Society

2023 Graphis Design Annual - Silver

Jersey Wine Collection Wine Packaging Design & Logo
Jersey Sweet Summer Wine Packaging Design & Logo
CF Napa created a packaging system of bold, saturated colors customized to each wine. An illustration was drawn by CF Napa to represent each wine’s unique fruit flavors and provide greater SKU differentiation. The new Jersey wordmark was printed in a clean white to contrast the vibrant labels and make the brand name pop. A seal was developed to unify the wines within the family while being flexible enough to denote the special seasonality of limited-release wines.
The packaging needed to look more premium – without displacing the top tier Jersey Cab and Rosé – and maintain the brand’s signature brazenness.
Jersey Cheer Wine Packaging Design & Logo
Jersey Wine Collection Peach Before Wine Redesign on Left & After on Right
Brand Strategy
Story Development