The design for the proprietary red wine was inspired by Hillside Winery’s iconic cupola and the wine’s name, “Mosaic,” which embodies the blend of Bordeaux varietals artfully balanced for the wine. To translate this visually, we created a mosaic icon—which doubles as a from-the-sky downward view of the cupola—using contrasting gold and pearlescent foils. Strategic embossing and debossing of the foil tiles provided textural interest, echoed the beautifully imperfect art of mosaics, and supported the wine’s tagline – “Small pieces coming together to create a work of art.”
Despite the varying price points, most of their wines shared the same packaging design; leaving their higher end wines devoid of the opportunity to assert their single vineyard status and exceptional Naramata Bench pedigree. CF Napa collaborated with the Hillside Winery team to define tiers within their expansive portfolio of wines. Once these were established, CF Napa developed a design system with a cohesive family look that still allowed for “laddering up” to more premium looks for each of the higher tiers.