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Hillside
Hillside Winery came to CF Napa to both premiumize their packaging to reflect the quality of their wines and to create greater differentiation between their multiple tiers.
Client
Hillside Winery & Bistro
Country
Canada
Project Scope
Logo
Packaging
In-House Illustration
Awards
2022 Packaging of the World
2022 World Brand Design
2023 GDUSA American Package Design Awards
The design for the proprietary red wine was inspired by Hillside Winery’s iconic cupola and the wine’s name, “Mosaic,” which embodies the blend of Bordeaux varietals artfully balanced for the wine. To translate this visually, we created a mosaic icon—which doubles as a from-the-sky downward view of the cupola—using contrasting gold and pearlescent foils. Strategic embossing and debossing of the foil tiles provided textural interest, echoed the beautifully imperfect art of mosaics, and supported the wine’s tagline – “Small pieces coming together to create a work of art.”
Despite the varying price points, most of their wines shared the same packaging design; leaving their higher end wines devoid of the opportunity to assert their single vineyard status and exceptional Naramata Bench pedigree. CF Napa collaborated with the Hillside Winery team to define tiers within their expansive portfolio of wines. Once these were established, CF Napa developed a design system with a cohesive family look that still allowed for “laddering up” to more premium looks for each of the higher tiers.
A silhouette of the winery along its iconic namesake hillside became the unifying symbol of the brand.
As the design ladders up to the Heritage Series Tier, the silhouette becomes a die cut, showing off the wine in the bottle. For the Single Vineyard Tier, the label color changes from gray and cream tones to a luxurious and understated black.
The entry tier gilds the silhouette in gold foil on a two-color label.
