For the brand’s specialty Whiskey Barrel Aged Red, the design was printed on a wood label, providing textural appeal and insight into the unique winemaking process.
The winery was transforming the brand into one with a modern, rustic, yet refined, sensibility and both the packaging and the new tasting room space needed to reflect this.
CF Napa developed the brand vision – including color palette, tasting room design inspiration, and merchandising and culinary concepts. The cream-colored label was replaced with a more impactful black-and-white palette with pops of red to help tie it back to the original packaging. The copy on the front was minimized to give the label a modernized, clean look. A square diecut created an eye-catching detail while allowing the brand name to pop.