Frigate Reserve Rum

Frigate Reserve Rum Packaging Design & Logo
Panama’s Frigate Reserve Rum came to CF Napa to create the branding for their distillery and line of sophisticated aged rums named after the iconic frigate, a seafaring bird.


Frigate Reserve Rum



Project Scope

In-House Illustration
Custom Bottles


2019 The Spirits Business - The Design & Packaging Masters - Silver, Rum

2020 ACSA - The Craft Spirits Packaging Awards - Bronze, Rum

2020 Communication Arts - Exhibit Online

2020 The Dieline Weekly Community Round Up

2020 The Dieline The Best Packaging We Saw in September 2020

2020 Favourite Design

2020 GDUSA - American Package Design Awards

2020 Packaging of the World

2020 World Brand Design Society
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Frigate Reserve Rum Packaging Design & Logo
Frigate Reserve Rum Label Close Up
Frigate Reserve Rum Back of Bottle Design Detail
To complement the brand’s unique offering, we designed a custom bottle inspired by the ancient, hand-blown glass bottle the client found washed up on a beach.
The frigate symbolizes good fortune and exploring the unknown – 2 tenets at the heart of the brand.
Frigate Reserve Rum Label Design Detail
Frigate Reserve Rum Top Strip Label Design Detail
The weathered labels leverage subtle color coding for each rum – aged 8-21 years. Each bottle has a cast metal coin inspired by bohemian currency pressed into the shoulder of the bottle. The coin is embossed with an illustration of sugar cane, an ode to the origin of the rum, and the brand’s tagline, “Life on the Wing.”
Frigate Reserve Rum Coin Design Detail
Frigate Reserve Rum Logo Design
Brand Strategy
Story Development