Fox & Oden

Fox & Oden Whiskey Packaging Design & Logo
Michigan craft distillery Fox & Oden came to CF Napa with the task of creating the custom bottle and packaging for their new super-premium North American whiskey.


Fox & Oden


United States

Project Scope

Custom Bottles


2021 Global Spirit Masters - The Design & Packaging Masters - Master

2021 Packaging of the World

2021 World Brand Design Society

2022 CQ67 - Runner-Up

2022 Graphis Blog

2022 San Francisco World Spirits Competition - Silver

2023 Graphis Design Annual - Gold

Fox & Oden Whiskey Packaging Design & Logo
Fox & Oden Logo Design
Fox & Oden Closure Design Detail
CF Napa designed a custom bottle reminiscent of vintage whiskey decanters. The wordmark’s hand drawn type gave the whiskey a bespoke sensibility and the delicate gold foil accents reinforced the whiskey’s premium positioning. CF Napa commissioned an illustrator to capture our vision of the namesake fox emerging through the tall pines. A dark wood closure and top strip label provided the final touches to this new craft American whiskey.
The name “Fox & Oden” was inspired by Michigan’s notoriously cunning red foxes, and the island of Oden, a majestic retreat off the Up North portion of the state. The packaging needed to embody the rugged beauty of northern Michigan while maintaining a sense of luxury.
Fox & Oden Top of Strip Label Design Detail
Fox & Oden Side of Strip Label Design Detail
Brand Strategy
Story Development