CF Napa designed a custom bottle reminiscent of vintage whiskey decanters. The wordmark’s hand drawn type gave the whiskey a bespoke sensibility and the delicate gold foil accents reinforced the whiskey’s premium positioning. CF Napa commissioned an illustrator to capture our vision of the namesake fox emerging through the tall pines. A dark wood closure and top strip label provided the final touches to this new craft American whiskey.
The name “Fox & Oden” was inspired by Michigan’s notoriously cunning red foxes, and the island of Oden, a majestic retreat off the Up North portion of the state. The packaging needed to embody the rugged beauty of northern Michigan while maintaining a sense of luxury.