Flora Springs Single Vineyard Cabernets

Flora Springs Single Vineyard Cabernet Wine Packaging Design
Flora Springs came to CF Napa to redesign the packaging for their small-production Single Vineyard Cabernets.

Client

Flora Springs

Country

United States

Project Scope

Logo
Packaging

Flora Springs Single Vineyard Cabernet Wine Packaging Design
 
Each of the wines have a proprietary name that reflects the aspect of Mother Nature that makes each individual vineyard unique. The new packaging system needed to be flexible enough to allow each wine to reflect its own personality and story while still feeling part of a cohesive family.
 
Flora Springs Single Vineyard Cabernets Wild Boar Wine Packaging Label Design Detail
Detailed woodcut style illustrations were commissioned for each of the wines:

Holy Smoke: A representation of the lingering fog in the valley that contributes to an ideal climate.
Out of Sight: Honoring the birds of prey that quietly work to maintain a balanced ecosystem in the vineyards.
Wild Boar: The unexpected guest of the vineyards with which workers learn to coexist.

CF Napa incorporated the illustrations into labels, displaying them as fine art pieces set within alternating chiseled edge debossed and embossed frames. The vintage and proprietary names were handwritten and placed under the illustrations, accentuating the limited edition, fine art feel. Details on each of the drawings were highlighted in gold foil, giving a special touch to these unique Cabernets.
 
Brand Strategy
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Story Development
Naming
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