Fiadh Ruadh

Fiadh Ruadh Wine Packaging Design & Logo
Nova Cadamatre MW, the first female winemaker in the US to achieve the title of Master of Wine, came to CF Napa to bring her latest project to life.


Fiadh Ruadh


United States

Project Scope

In-House Illustration


2022 GDUSA American Graphic Design Awards

2022 San Francisco International Wine Competition - Gold

2022/23 World Brand Design Society Awards - Commended Mark

2023 Beverage Testing Institute Packaging Compendium - Silver

2023 GDUSA American Package Design Awards

2023 Harpers Design Awards - Silver

2023 Packaging of the World

2023 San Francisco Chronicle Wine Competition - Silver, Ornate

2024 Graphis Design Annual - Gold
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Fiadh Ruadh Wine Packaging Design & Logo
Fiadh Ruadh (pronounced Fay-ah Roo-ah), Gaelic for “untamed wild red deer,” symbolizes Nova’s strength, grace, and persistence—which the packaging needed to embody. The label needed to have a high-fashion edginess as well as maintain an ultra-premium Napa Valley sense of luxury.
Fiadh Ruadh Skull & Antler Design Detail
CF Napa captured Fiadh Ruadh’s badass ethos through a modern label design highlighted by sculpture embossed, gold foil deer skulls and antlers drawn by CF Napa. These iconic skull and antlers also provided a subtle connection to the wine’s Stags Leap District AVA.
Fiadh Ruadh Skull & Antler Illustration Label Design Detail
Fiadh Ruadh Wine Label Info Design Detail
The illustration was duplicated so that one skull and antlers could be viewed straight on when the bottle was turned, but when the brand name faced forward, the two intertwined to frame the brand name and label information.
Fiadh Ruadh Skull Design Detail
Fiadh Ruadh Logo Design
Brand Strategy
Story Development