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Fiadh Ruadh
Nova Cadamatre MW, the first female winemaker in the US to achieve the title of Master of Wine, came to CF Napa to bring her latest project to life.
Client
Fiadh Ruadh
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Print
Awards
2022 GDUSA American Graphic Design Awards
2022 San Francisco International Wine Competition - Gold
2022/23 World Brand Design Society Awards - Commended Mark
2023 Beverage Testing Institute Packaging Compendium - Silver
2023 GDUSA American Package Design Awards
2023 Harpers Design Awards - Silver
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Fiadh Ruadh (pronounced Fay-ah Roo-ah), Gaelic for “untamed wild red deer,” symbolizes Nova’s strength, grace, and persistence—which the packaging needed to embody. The label needed to have a high-fashion edginess as well as maintain an ultra-premium Napa Valley sense of luxury.
CF Napa captured Fiadh Ruadh’s badass ethos through a modern label design highlighted by sculpture embossed, gold foil deer skulls and antlers drawn by CF Napa. These iconic skull and antlers also provided a subtle connection to the wine’s Stags Leap District AVA.
The illustration was duplicated so that one skull and antlers could be viewed straight on when the bottle was turned, but when the brand name faced forward, the two intertwined to frame the brand name and label information.
