Facets

Facets Wine Packaging Design
Gemstone Vineyard came to CF Napa to develop the brand strategy, story development, and packaging for their Facets line of wines.

Client

Gemstone Vineyard

Country

United States

Project Scope

Brand Strategy
Story Development
Logo
Packaging

Awards

2024 CQ 77 - Runner-Up

2024 Harpers Design Awards - Silver

Facets Wine Packaging Design
 
The Facets brand provides winemaker Julien Fayard the creative freedom to pull the best fruit from notable vineyards to craft exceptional wines that showcase the diversity of Napa Valley and Sonoma Coast terroirs. The brand strategy and story were developed to accentuate the dimensionality of the wines and the packaging needed to visually support the approach of the Facets brand.
 
CF Napa reimagined the icon as a multi-faceted stone, with the faces displaying alternating foil effects. The varying colors and textures reflect light to fashion a unique experience from each angle – just as the grapes selected for the Facets brand create exceptionally unique wines. A sans serif wordmark and clean type stacks support the contemporary approach to winemaking.
Facets Wine Packaging Design Logo Detail
Facets Wine Packaging Design Chardonnay Sonoma Coast Wordmark Detail
 
Brand Strategy
|
Story Development
Naming
|
|

|
|