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Exitus
Bold and unconventional, Exitus is a red wine aged in Bourbon barrels that bucks tradition.
Client
O'Neill Vintners & Distillers
Country
United States
Project Scope
Logo
Packaging
Marketing
Awards
2018 Graphic Design USA - American Package Design Award
2019 HOW International Design Awards
2019 Packaging of the World
2019 World Brand Design Society
We selected a luxury spirits bottle normally reserved for high-end Bourbons. The design elicits a sense of luxury as well as a bit of a bad boy attitude through the use of a black label with gold foil embellishments inspired by tattoo culture.
The final touch was a strip seal over the top of the closure of the bottle that calls out the 3-month age statement like a fine Bourbon.
