As a specialty wine, Lily Fleur needed to feel like it was part of the Davis Estates family while standing apart as a unique offering. CF Napa built upon the label structure they had previously established for the winery, allowing the new wine to look cohesive with the rest of the family. A hand-drawn illustration of a Lily of the Valley flower became the main graphic of the label. The gold foil leaves and stem bloom with pearlized foil flowers. The light-catching foils and the wine’s beautiful shade of pink pop against a soft gray label and capsule.