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Clos du Val Bernard’s Cuvée
Following CF Napa’s redesign of the portfolio of wines, Clos du Val returned to CF Napa to develop a new wine club exclusive offering – Bernard’s Cuvée.
Client
Clos du Val
Country
United States
Project Scope
Logo
Packaging
Awards
2022 CQ 100 Best
2022 GDUSA American Graphic Design Awards
2022 San Francisco International Wine Competition - Silver
2022/23 World Brand Design Society Awards - Bronze
2023 Beverage Testing Institute Packaging Compendium - Runner-Up
2023 Communication Arts - Exhibit Online
2023 CQ70
2023 Packaging of the World
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The release of this limited-edition wine celebrates Clos du Val’s 50th anniversary and the packaging needed to highlight this milestone and honor the wine’s namesake Bernard Portet – Clos du Val’s first winemaker – as a truly one-of-a-kind offering.
CF Napa’s scrapbook-like solution utilizes three separate labels, hand-applied over one another to create a collage of historical documents and photographs honoring Bernard, including the iconic 1970s Dodge Charger that he infamously drove up and down the then-rural Napa Valley. The final touch was Bernard’s signature and a limited edition bottle number.
The result is a memorable package that captures the unique spirit of Bernard Portet and the early days of what would become Clos du Val’s impressive legacy in Napa Valley.
