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Cliff Lede Radio Edit
Music is an ever-present influence at Cliff Lede Vineyards. The Backstage Tasting Lounge features art by well-known rockstars and each of the winery’s vineyard “rock blocks” are named after the winery owner’s favorite songs and albums.
Client
Cliff Lede Vineyards
Country
United States
Project Scope
Logo
Packaging
When the brand decided to launch a new red blend for casual, everyday drinking, they naturally looked again to music for inspiration The goal was to create a single-label, non-traditional packaging design inspired by the look of classic vinyl record labels.
Our design for Radio Edit features a rock-worthy interpretation of the Cliff Lede logo with the legal information hidden in plain sight, arranged to resemble the song list and credits on an album. An emboss and die cut in the center of the label complete the record label look and feel.
