Perplexed as to why grapes such as Carricante, Nerrello Mascalese, and Nebbiolo were not as common in his home of California, he and his team studied the terroir of Mt. Etna and discovered that it is similar to the climactic conditions found at high altitudes in California. Rhys Vineyards established vineyards dedicated to growing these Italian varietals in a remote region of Sonoma County on a mountain boasting an elevation of 2,000 feet – Centennial Mountain.
In crafting their brochure, we extended the design elements from their packaging, carrying over the same refined aesthetic. The smaller, short cover allows the viewer a sneak peek of the majesty of Centennial Mountain captured in a photo inside. The cover also features the custom illustration we created with the graphic “C” monogram framing the view of Centennial Mountain’s high-elevation vineyards.
The brochure takes the viewer through the incredible Centennial Mountain story, inviting customers to immerse themselves in its journey, and the embossed gold foil logo adds a premium touch. Inside, the brochure showcases breathtaking views of the mountain, a topographic map, and insights into the winery’s viticulture, winemaking methods, and philosophy.