O’Neill Vintners & Distillers came to CF Napa to redesign the Backhouse wine brand into a boutique, artisanal selection to be sold exclusively on-premise and primarily for by-the-glass programs.
Client
O'Neill Vintners & Distillers
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Awards
2018 Packaging of the World
2018 San Francisco International Wine Competition - Label Design Competition, Double Gold
2018 World Brand Design Society
The packaging needed to appeal both to bartenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands.