The grapes for this wine come from Washington’s new Goose Gap appellation, located between the famed Horse Heaven Hills and Red Mountain AVAs. The packaging needed to reflect the prestige of the Goose Gap AVA while appealing to the adventurous tastemaker looking to discover the next hot wine.
To reinforce Among the Giants’ positioning as a special find, CF Napa created a super modern label with a dramatic “X” symbolizing Goose Gap as the sweet spot between two iconic appellations. The X was treated with a glossy foil for extra shelf pop – a buttery yellow for the Chardonnay and a bold black for the Cabernet Sauvignon. A map of Washington was included on the back label with an X marking the location of Goose Gap to provide further education on the new AVA.