American Fifth Spirits came to CF Napa to design their identity and package design for their spirits product line that would capture the essence of their hometown. Our design solution was inspired by the art deco architecture found throughout Lansing and Michigan.
We created an art deco framework foiled in copper combined with a rich color palette that created differentiation between each of the spirits. The system was designed so that it could be easily extended to the distillery’s multitude of products for launch and for future offerings.