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COUP CLASH
COUP Brands is known for their premium Champagne and rebellious approach to wine.
Client
Coup Brands, LLC
Country
United States
Project Scope
Logo
Packaging
Awards
2026 Graphic Design USA
With their new brand COUP CLASH, they sought to flip the non-alcohol market on its head and reposition drinking 0 proof wine as an act of non-conformity, drinking what you want, when you want, unapologetically.
Inspired by the punk music scene, we designed the label to feel like an event poster pasted on the wall of a club, executed with strategic shadowing and embossing to give a realistic, wrinkled look. The label’s bright yellow hue, a non-traditional color for the wine space, screams for attention. The COUP wordmark has been slashed through – communicating the brand’s commitment to not play by the rules. This attitude was carried through to the four different neck labels, each with its own “canceled” word:
CONFIDENTIAL
INAPPROPRIATE
UNAUTHORIZED
ORDINARY
