Brand Repositioning Case Study

Valentine Distilling Co. Vodka

The Evolution of American Craftsmanship

Marketplace Results

Following the redesign, Valentine Distilling Co. has grown 400% over the last four years and has expanded into national accounts like Costco, Sam’s Club, Kroger, and even internationally into Europe. To keep up with demand, Valentine Distilling Co. opened up a second production facility, making it one of the largest micro-distilleries in the Midwest.

“I have worked with several designers over the years and I couldn’t be more grateful that I found CF Napa. In fact, now they’re the only agency I trust with my brands. Most importantly, CF Napa really became a part of my team, taking extra time to understand my goals and vision for the brand. As the design process progressed, the team worked thoroughly through each revision until we achieved a professional, clean and timeless package. We’ve always had a quality product inside the bottle but now, thanks to working with CF Napa, it really shows on the outside too.”

Rifino Valentine
President & Founder
Valentine Distilling Co.