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BRAND EXTENSION STUDY
Square Peg Rosé with Bubbles
A Sparkling Rosé for a Brand That Thinks Outside the Box
Marketplace Results
The canned Rosé launched in August of 2021 and became an instant hit. Retailers praised the product both for the quality of the wine and for the unique packaging. Customers love the high-end look and feel of the canned wine. Enthusiasm for Square Peg Rosé with Bubbles has translated into sales dollars with the second-release sales numbers exceeding initial projections.
“CF Napa has been an incredible partner throughout developing and launching Square Peg Canned Rosé. Their expertise in wine branding and marketing has been instrumental in the success of our product. We are extremely grateful for their dedication and passion.”
Brad Alper
Founder/Winegrower
Square Peg
Client
Square Peg
Country
United States
Project Scope
Logos
Packaging
Marketing
