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Brand Positioning Case Study
Smuggling Nun
Honoring the Epic Tale of the Smuggling Nun
Marketplace Results
Smuggling Nun’s fascinating brand story, beautiful packaging, and high-quality Irish Poitín have resonated with both consumers and retailers. This unique and uncommon spirit has secured distribution in Arizona, Connecticut, and New York, leading to the brand’s success in wine and spirits shops, cocktail bars, restaurants, and private clubs.
“It was absolute alchemy to see Smuggling Nun take form and image in the hands of CF Napa’s creative team. It is foundational to have full pride and confidence in the physical presentation of one's brand. And that expression continues to grow out in new markets and in the digital world. Over and over and over, I watch new retailers or consumers take up that bottle and absorb with their eyes and hands all that the package’s physicality says about the brand—the shape of the glass, label and its images, fonts, words. Pure magic.”
Maura Clare
Founder & CEO
Smuggling Nun
Client
Smuggling Nun
Country
United States
Project Scope
Logo
Packaging
Marketing
