Brand Positioning Case Study

Romero Distilling Co.

A Prohibition Era Inspired Design

Marketplace Results

The brand launched in the fall of 2019 and was well received by the community. Since its inception, the brand has been recognized with several international awards both for the packaging design and for the rum itself. Romero Distilling Co. continues to grow steadily in their home country of Canada and has expanded distribution to 8 states in the United States. The brand is predicting further expansion into Europe.

“CF Napa’s elegant designs differentiate our rums on the shelf and reflect the quality of the rum that is in the bottle.”

Tomas Romero
Romero Distilling Co.

Romero Distilling Rum Packaging Design


Romero Distilling Co.



Project Scope

Brand Strategy
Story Development
Custom Bottles