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Brand Positioning Case Study
Romero Distilling Co.
A Prohibition Era Inspired Design
Marketplace Results
The brand launched in the fall of 2019 and was well received by the community. Since its inception, the brand has been recognized with several international awards both for the packaging design and for the rum itself. Romero Distilling Co. continues to grow steadily in their home country of Canada and has expanded distribution to 8 states in the United States. The brand is predicting further expansion into Europe.
“CF Napa’s elegant designs differentiate our rums on the shelf and reflect the quality of the rum that is in the bottle.”
Tomas Romero
Proprietor
Romero Distilling Co.
Client
Romero Distilling Co.
Country
Canada
Project Scope
Brand Strategy
Story Development
Logos
Packaging
Custom Bottles
