Brand Repositioning Case Study

Revana

CF Napa’s Luxurious Restage of the Revana Portfolio

Marketplace Results

The redesigned labels were launched in 2024, starting with the 20th release of the Revana Estate Vineyard Cabernet Sauvignon, followed by the Single Vineyard Collection and Icon Series. Longtime collectors appreciated that the heart and wings of the iconic design were preserved while giving the labels a more luxurious and regal feel. The team found the new labels invaluable for storytelling and differentiation and partners felt they better reflected the wines' quality and origin. The relaunch, which included a shift in pricing, two allocation shipments, and a remodeled hospitality program, made the labels a key part of the visual transformation. This resulted in the wines selling out within days.

“We interviewed dozens of the world's most famous label designers and, with no margin for error or missteps in reimagining the Revana brand, the CF Napa team was the right choice. They guided us through thoughtful processes and planning that was paramount to creating the identity that allowed us to create one of the most powerful labels we could have imagined. Revana collectors around the world have sent us photos of the labels telling us how much they love them.”

Jeff Lewis
General Manager
Revana Family Vineyard