Hillside

Marketplace Results

The winery rolled out the new packaging as new vintages were released with the white wines launching prior to the reds; by the fall of 2020 all SKUs were sporting the new look. The design has been incredibly well received by trade, media, retailers, and consumers. With the new, clearer tiering structure established, both tasting room staff and salespeople are better able to differentiate between wines and tell the holistic story of the winery. The packaging design has sparked interest from new customers and provided a conversation starter for existing fans, allowing the winery to increase wine club conversion.