Brand Positioning Case Study

Fordham Lee Distillery

A Spirit Worth Remembering

Marketplace Results

The brand launched in 2020 with the release of their cream liqueurs and was quickly followed by their flagship Fordham Lee Bourbon and Zachary Edward Bourbon. The portfolio now includes several bourbons and a growing collection of specialty cream liqueurs. Fordham Lee Distillery will be releasing a philanthropic MOOnshine product that supports first responders through donations to Tunnels to Towers. The spirits have been extremely well received by consumers – they are routinely complimenting not only the delicious product, but the beautiful design work. Although the brand is still in the development phases of deploying a full marketing and sales strategy, sales have surpassed the brand’s expectations. The sales numbers for 2023 are on track to double those of 2022.

“CF Napa, what can I say! A truly professional group of branding/logistical partners in our endeavor to grow our business. CF Napa has been able to grasp my vision from day 1 and turn our logo, labels, packaging, etc. into a realized solution that we are so proud to have representing our family and our brand! The entire CF Napa crew makes any size company feel as though they are so important to them. They are punctual and timely on design and commitment, excellent consultants in the industry with regard to sharing outsourced solutions they trust and have bent over backwards to help us with changes, additions, etc always!”

Bill Poffenbarger
Fordham Lee Distillery

Fordham Lee Distillery Bourbon Whiskey Packaging Design
Fordham Lee Distillery Family Packaging Design
Zachary Edward Whiskey Packaging Design


Fordham Lee Distillery


United States

Project Scope