Brand Repositioning Case Study

Coppercraft Distillery

Coppercraft Strikes Gold Following Brand Redesign

Marketplace Results

Due to the launch of the new bottle design in April 2018, the client expects to experience a 730% growth in sales in comparison to 2017. When the cans launched in March of 2018, the customer demand for the product was 4 times the current production capacity.

“In the first 6 months following the launch of the new brand packaging, we sold three times as much product as we had ever sold in a year previously. No question. [The redesign has] been an absolutely integral part of our relaunch success. The folks at CF Napa have been a pleasure to work with. Their work is world class and has been an essential part of our rebrand and relaunch success in market.”

Brandon Joldersma
General Manager
Coppercraft Distillery

Coppercraft Distillery Packaging Design & Logo
Coppercraft Distillery Canned Cocktails Packaging Design & Logo


Coppercraft Distillery


United States

Project Scope

Brand Strategy
Story Development
Custom Bottles