Coppercraft is a boutique distillery located in Holland Michigan. Originally settled in 1847 by Dutch emigrants, Holland epitomizes the small-town American dream. Here craftsmanship, pride of work, and a passion for quality have always far outweighed convenience and trendiness. It’s here that Coppercraft is reclaiming America’s tradition of producing quality items and defining American craft spirits through authenticity forged from hard work and attention to detail.
CF Napa’s goal was to reposition the brand as ultra-premium in the craft spirits sector by emphasizing the brand’s use of local ingredients and their attention to fine craftmanship. We researched the history of Holland, Michigan and its rich heritage of fine craftsmen and artisans. This influenced the incorporation of subtle details and discoveries within the design including the custom typography and font choices.
Due to the launch of the new bottle design in April 2018, the client expects to experience a 730% growth in sales in comparison to 2017. When the cans launched in March of 2018, the customer demand for the product was 4 times the current production capacity.
“In the first 6 months following the launch of the new brand packaging, we sold three times as much product as we had ever sold in a year previously. No question. [The redesign has] been an absolutely integral part of our relaunch success. The folks at CF Napa have been a pleasure to work with. Their work is world class and has been an essential part of our rebrand and relaunch success in market.”