Brand Repositioning Case Study

Baldacci Family Vineyards

Redesign for Family Winery Sets Stage for Next Generation

Marketplace Results

The new look was released in July 2021 in tandem with the opening of the winery’s new tasting room. This perfect timing allowed for the winery to do a complete relaunch that positioned the brand in a more luxury space from multiple consumer touch points. The design has been extremely well received by customers that visit the revamped winery as well as the Baldacci family.

“CF Napa was able to take our vision, and while it may have felt all over the place and lacked direction, they took it and put together packaging that was better than our wildest dreams. The attention to detail was second to none, and the end product was something we had dreamt of, but to have it come to life was amazing.”

Michael Baldacci
Director of Winemaking & Vineyards
Baldacci Family Vineyards

Baldacci Base Tier Pinot Noir Wine Packaging Design
Baldacci Diamond Mountain Cab Sauvignon Wine Packaging Design
Baldacci Fraternity Red Blend Wine Packaging Design
Baldacci Black Label Wine Packaging Design
Baldacci Brenda's Vineyard Wine Packaging Design
Baldacci The Thomas Collection Wine Packaging Design


Baldacci Family Vineyards


United States

Project Scope