The Federalist

The Federalist Wine Packaging Design & Logo
The design for The Federalist needed to evoke the rich heritage of the visionary founders of the United States - each wine with as much personality as the figures that don the bottle.

Client

Terlato Wines International

Country

United States

Project Scope

Logo
Packaging

Awards

2018 Creative Quarterly 51

The Federalist Wine Packaging Design & Logo
 
We developed a full range of wines that included the faces of the original Federalists, classic American icons such as the Statue of Liberty, and provocative labels such as Dueling Pistols. The brand had gained traction, but needed quality cues, finesse, and the ability to scale via the packaging.
 
The Federalist Lodi Zinfandel Wine Label Design Detail
The Federalist Dueling Pistols Wine Packaging Design & Logo
 
The Federalist Wine Capsule Design Detail
The Federalist Dueling Pistols Wine Label Design Detail
 
The Federalist Bourbon Barrel Aged Wine Packaging Design & Logo
The system allowed the brand to have different looks for each region and specialty offerings such as the line of Bourbon Barrel aged wines.
The Federalist Bourbon Barrel Aged Wine Label Design Detail
 
The Federalist Wine Logo Design
 
The Federalist Lodi Cabernet Sauvignon Wine Packaging Before Redesign on Left & After on Right
 
The Federalist Dry Creek Zinfandel Wine Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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