Sonoma Distilling Co.

Sonoma Distilling Co. Straight Bourbon & Rye Whiskey Packaging Design & Logo
Sonoma Distilling Co. came to CF Napa to revamp the packaging for their line of whiskeys. The goal was to position the brand for growth with a flexible packaging system and strong, consistent brand messaging.

Client

Corning & Company

Country

United States

Project Scope

Logo
Packaging
Custom Bottles
Marketing

Awards

2022 Packaging of the World

2022 The Spirits Business - The Design & Packaging Masters - Gold

2022 World Brand Design Society

2023 World Whiskies Awards - Best Relaunch/Redesign, Gold

2024 Graphis Design Annual - Silver

Sonoma Distilling Co. Straight Bourbon & Rye Whiskey Packaging Design & Logo
 
Special attention needed to be given to their unique hyper-local focus, while establishing a clear system allowing for product expansion from their core tier into their specialty, single barrel and cream liqueur tiers.
 
CF Napa designed a custom glass bottle with cartouches of the Sonoma Distilling Co. logo, asserting the brand’s quality promise. The previous packaging placed an emphasis on the product name by locking it within the logo – creating confusion over the brand name and complications as the brand expanded into multiple tiers of products.
 
Sonoma Distilling Co. Cherrywood Smoked Bourbon & Rye Whiskey Packaging Design & Logo
 
Sonoma Distilling Co. Black Truffle Rye Packaging Design & Logo
To solve this, CF Napa pulled the product name out of the logo lock-up and utilized one logo across all SKUs. A double-label system was developed with the main label prominently displaying the logo and messaging supporting their status as a Sonoma County, locally produced brand. The secondary strip label organized the product name and SKU-specific information. A color-coding system was developed to aid in product recognition – across tiers all Bourbons utilize a maroon color, all Rye products use a green hue, and specialty items have their own color designations. For the exceptional Cherrywood Smoked Whiskeys, the wordmark received a gold foil treatment, setting these special spirits apart. For the specialty Black Truffle Rye, the gold lettering was placed against a dark black label – positioning the offering to stand out from the rest of the portfolio as an exceptional whiskey.
 
Sonoma Distilling Co. Box Design
Sonoma Distilling Co. Tasting Kit Design Shown Open
 
Sonoma Distilling Co. Shipper Design
 
Sonoma Distilling Co. Straight Bourbon Whiskey Packaging Before Redesign on Left & After on Right
 
Sonoma Distilling Co. Straight Rye Whiskey Packaging Before Redesign on Left & After on Right
 
Sonoma Distilling Co. Cherrywood Smoked Straight Bourbon Whiskey Packaging Before Redesign on Left & After on Right
 
Sonoma Distilling Co. Cherrywood Rye Bourbon Whiskey Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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