Scarlett

Scarlett Wine Packaging Design & Logo
McGah Family Cellars came to CF Napa, to redesign the packaging for Scarlett to be modern and artistic, something truly special and stylish, while still honoring the family's daughter.

Client

McGah Family Cellars

Country

United States

Project Scope

Logo
Packaging
In-House Illustration

Awards

2010 GDUSA - American Package Design Awards

2013 GDUSA - American Package Design Awards

2014 Packaging of the World

2015 Lurzer's International Archive

Scarlett Wine Packaging Design & Logo
 
Inspiration was taken from the warm, distinctive style of Czech painter Alphonse Mucha (1860-1939), an art nouveau pioneer whose mural art and advertising posters often featured lovely women with expressively flowing hair.
 
Scarlett Wine Label Design Detail
 
The modern-day European-style illustration provided the perfect image in brilliant scarlet red. Gold foil grape leaves entwined in her flowing hair completed the arresting and exotic, fairy tale vision of a goddess of the vineyards.
 
Scarlett Wine Packaging Before Redesign on Left & After on Right
 
Scarlett Logo Design
 
Brand Strategy
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Story Development
Naming
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