Martin Ray Vineyards & Winery

Martin Ray Vineyards & Winery Wine Packaging Design & Logo
Martin Ray Vineyards & Winery came to CF Napa to refresh their wine packaging to be more premium in order to compete with big-name wines that have cult-like followings.

Client

Martin Ray Vineyards & Winery

Country

United States

Project Scope

Logo
Packaging
Digital

Martin Ray Vineyards & Winery Wine Packaging Design & Logo
 
As a well-known, historical winery, it was crucial that the new design was respectful to the brand’s equity elements, history and legacy, yet capture a more contemporary sensibility.
 
Marin Ray Reserve Wine Design Top Logo Detail
The Martin Ray script was redrawn as a custom wordmark to both modernize and improve readability yet retain the elegance of the original script. Nomenclature was added to the label to communicate the brand’s story and family-owned roots.
Marin Ray Reserve Wine Design Label Logo Detail
 
Martin Ray Vineyards & Winery Reserve Wine Packaging Design & Logo
Martin Ray Vineyards & Winery Core Wine Tier Label Design Detail
 
Martin Ray Vineyards & Winery Logo Design
 
Finally, the brand’s monogram was redrawn to work as a beautiful sculptured emboss seal as the final touch, elevating the brand to the status it deserves.
 
Martin Ray Vineyards & Winery Landing Page Website Design Shown on Laptop
 
Martin Ray Vineyards & Winery Home Page Website Design Shown on Laptop
CF Napa created an editorial-style landing page that included imagery for Martin Ray, Synthesis, and Angeline with links to each of the brand’s respective subpages. Each section leveraged the look and feel of the new brand packaging. The new store section allowed consumers to purchase all wines and mix and match brands. High-quality photography and a mobile-first approach to the site resulted in a fresh new look and feel and an immersive consumer experience.
 
Martin Ray Vineyards & Winery Our History Page Website Design Shown on Laptop
 
Martin Ray Vineyards & Winery Wine Club Page Website Design
 
Martin Ray Vineyards & Winery Story Page Website Design
Martin Ray Vineyards & Winery Wines Page Website Design
 
Martin Ray Vineyards & Winery Core Tier Wine Packaging Before Redesign on Left & After on Right
 
Martin Ray Vineyards & Winery Stags Leap Cabernet Sauvignon Before Wine Packaging Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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