Strategic branding that invites trial, reinforces quality, and assists recall.

For 50 years, CF Napa Brand Design has set the standard in the drinks industry. Under the leadership of Owner & Creative Principal David Schuemann for the past 24 years, we have developed and restaged countless brands through story, packaging, and visual ethos.

CF Napa’s expertise lies in our process—from project conception to conclusion, we balance listening with leading to execute solutions rooted in strategy that connect strongly with consumers and drive sales, whether in the domestic or international marketplace.

Alcohol Brand Experts
50 years of experience creating strategic solutions.
Materials & sourcing experts, with best-in-class vendor relationships.
White glove from start to finish.

Our Philosophy

Drink With Your Eyes®

Every day we make countless decisions based on the sensory information available to us, and many of these decisions are subconscious. In the aisles of stores or online, when we are not afforded all our senses, we often must make choices based solely on the appearance of a product.

We drink with our eyes.

This is our foundational belief at CF Napa Brand Design. Visuals profoundly impact consumer decision making.

When done strategically and perfectly matched to the consumer and the brand promise, the look and feel of the packaging captivates the consumer in three ways:

1. Encourages trial of your brand over others in the marketplace.

2. Reinforces quality of your product while they are enjoying it. Consumer testing verifies the power of packaging. A consumer may like or dislike an alcohol beverage when the only difference is the packaging; falling in love with the product when it is poured from a package they like and disliking the same exact product when in a package they don’t like.

3. Assists recall of your brand when they are ready to buy again.

Capabilities

We develop strategies that set your brand’s foundation and envision your North Star — connecting mission, brand promise, and your consumer.

Brand Auditing & Alignment
Portfolio Tiering
Pricing Strategy
New Brand Launch
Existing Brand Repositioning

Explore Brand Strategy

We design packaging that make brands impossible to ignore and write stories that make them impossible to forget.

Consumer Segment Identification
Market Opportunity Analysis
Brand Alignment
Analysis of Competitive Set
Brand Voice
Brand Ethos
Brand Visualization & Activation

Explore Story Development

Your brand name is the introduction to your brand’s personality — it forges an emotional connection and assists consumer recall.

Explore Naming

Your logo, whether a symbol or a wordmark, is totally unique to your brand, and effectively communicates your ethos in the blink of an eye.

Logos
Icons
Wordmarks

Explore Logos

Your packaging tells your story visually — our strategic approach to design ensures the final solution captures the personality of the brand and relates your brand to your target consumer’s lifestyle.

Label Design
Package Design
Capsule & Closure Design
Production Coordination

Explore Packaging

We know the perfect bottle marries form and function – we create custom bottles that are beautiful yet thoughtful, strategic yet sleek.

Custom Structures
Custom Glassware
Custom Bottles
Factory Coordination & Communication

Explore Custom Bottles

From brochures to stationery systems to POS, we create supporting materials that stay true to your brand and communicate brand messaging clearly and effectively.

Case Cards
Hang Tags
Tasting Sheets
Sell Sheets
Shelf Talkers
Billboards
Stationery & Business Cards
Specialty Items

Explore Marketing

Your digital brand presence is as important as your physical presence – let us help you make your online footprint the best it can be.

Website Design & Programming
Ecommerce Integration
Launch Coordination
Ongoing Support
Email Template Creation & Coordination
Social Media Templates
Bottle Shots
Videography

Explore Digital

Team

With decades of combined experience in alcohol beverage strategy and design, our team sets the standard for excellence industrywide. Our sense of humor matches our sense of urgency and dedication to the brands we service. No matter what, our primary focus is to deliver amazing work that will make our clients hugely successful and profitable for years to come.

Wildly talented and exceptionally creative, our designers focus on finding the strategy & design that best fits each individual client.

Our account team brings years of client service and agency experience to every project, along with the energy, empathy, and resources it takes to drive projects and provide solutions no matter the challenge. Our production department brings decades of experience developing flawless final deliverables that allow for seamless production and execution.

David Schuemann

Owner/Creative Principal

In 2001 David Schuemann was hired by CF Napa Brand Design as the Creative Director. One year later, he and Lisa purchased CF Napa and in the 23 years since the purchase, David has led CF Napa to become one of the world’s preeminent brand agencies specializing in the alcohol beverage category. CF Napa has created some of the fastest growing and most successful alcohol brands in the world. The firm’s work has earned international recognition from almost every major design competition in the world and some of the most prestigious museums. In 2013, David authored “99 Bottles of Wine, The Making of the Contemporary Wine Label”. The book offers a behind-the-scenes look at how creative packaging and innovative design at CF Napa drives some of today’s most successful wine brands.

Lisa Schuemann

Co-Owner/Account Director

Lisa Schuemann began her career in Minneapolis in consumer packaged goods until 2000 when she moved to San Francisco where she worked at Landor and then Michael Osborne design. In 2002, Lisa and David purchased CF Napa Brand Design where she then worked as a designer and has since had various roles including production artist and account executive. Currently, Lisa manages the account executive team and leads CF Napa’s brand strategy, naming, and DNA development.