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Old Quaker
Old Quaker was originally established in the mid-1800s as a craft Whiskey brand.
Client
Corning & Company
Country
United States
Project Scope
Logo
Packaging
Custom Bottle
Marketing
Over 100 years, the brand grew into the largest Whiskey brand in the country before ceasing operations. Generations later, Corning & Company is reviving the brand and came to us to develop the custom bottle, branding, and packaging. The new design needed to leverage historical brand assets, bringing them forward in a more contemporary way that is relevant for today’s consumer and market.
The shape of the custom bottle is modeled after one of the Old Quaker legacy bottles. We added a new lineal cartouche with a brand seal to the side, creating a bottle design that pays homage to the historical packaging while being unique and proprietary. The wordmark was completely reimagined with hand-drawn letterforms. The illustration on the label features the eponymous old quaker in a style and stance that bridges two eras. Each SKU is differentiated by color on the top strip and main label of each Whiskey, establishing a clear and functional label system with a modern sensibility.
